he advertising game is not as cut and dried as many people think. Sometimes you spend a million dollars and get no results, and then some little low-budget campaign will catch the public's fancy and walk away with merchandising honors of the year. Let me sound a warning, however. When this happens, watch out! There's always a reason for it, and it isn't always just a matter of bright... more...

THE MONEY-BOX Sailormen are not good 'ands at saving money as a rule, said the night-watchman, as he wistfully toyed with a bad shilling on his watch-chain, though to 'ear 'em talk of saving when they're at sea and there isn't a pub within a thousand miles of 'em, you might think different. It ain't for the want of trying either with some of 'em, and I've... more...

CERES’ RUNAWAY One can hardly be dull possessing the pleasant imaginary picture of a Municipality hot in chase of a wild crop—at least while the charming quarry escapes, as it does in Rome.  The Municipality does not exist that would be nimble enough to overtake the Roman growth of green in the high places of the city.  It is true that there have been the famous captures—those in the Colosseum,... more...

V. Rome is preeminently the city of monuments and inscriptions, and the lapidary style is the one most familiar to her. The Republic, the Empire, the Papacy, the Heathens, and the Christians have written their record upon marble. But gravestones are proverbially dull reading, and inscriptions are often as cold as the stone upon which they are engraved. The long gallery of the Vatican, through which one... more...

I. Darius and Parysatis had two sons: the elder was named Artaxerxes, and the younger Cyrus. Now, as Darius lay sick and felt that the end of life drew near, he wished both his sons to be with him. The elder, as it chanced, was already there, but Cyrus he must needs send for from the province over which he had made him satrap, having appointed him general moreover of all the forces that muster in the... more...

INTRODUCTION The famous Ultimatum had gone forth to the world. War had come at last. We, in Kimberley, were in for it—though happily unconscious of our destiny until it was revealed by the gradations of time. Nothing awful was anticipated. The future was veiled. The knowledge of what was to come was brought home to us by a gradual process that kept us permanently sane. Dull Kimberley was to be... more...

Chester A. Arthur Chester Alan Arthur was born in Fairfield, Franklin County, Vt., October 5, 1830. He was the eldest son of Rev. William Arthur and Malvina Stone. His father, a Baptist minister, was born in Ireland and emigrated to the United States. Chester prepared for college at Union Village in Greenwich and at Schenectady, N.Y., and in 1845 entered the sophomore class of Union College. While in... more...

The aim of this little work is practical, and it is put forth in the hope that it may be useful to the general reader and to the student of philosophy as an introduction and guide to the study of Bergson's thought. The war has led many to an interest in philosophy and to a study of its problems. Few modern thinkers will be found more fascinating, more suggestive and stimulating than Bergson, and... more...

"SOME DAY!" (Latest Egyptian Version of Milton Welling's popular Song.) Mr. Bull to Miss Egypt, sings:— I know not when the day shall be, I know not when we two shall part; What farewell you will give to me, Or will your words be sweet or tart? It may not be till years have passed, Till France grows calm, young Abbas grey; But I am pledged—so, love, at last, Our hands, our hearts must... more...

The Place de France is the town's hub. It marks the end of Boulevard Pasteur, the main drag of the westernized part of the city, and the beginning of Rue de la Liberté, which leads down to the Grand Socco and the medina. In a three-minute walk from the Place de France you can go from an ultra-modern, California-like resort to the Baghdad of Harun al-Rashid. It's quite a town, Tangier.... more...