he advertising game is not as cut and dried as many people think. Sometimes you spend a million dollars and get no results, and then some little low-budget campaign will catch the public's fancy and walk away with merchandising honors of the year. Let me sound a warning, however. When this happens, watch out! There's always a reason for it, and it isn't always just a matter of bright... more...

FIFTY YEARS. A period covering 50 years is sure to show to the surviving and the younger generations certain milestones, which indicate a trend of human thought, or memorize important occurrences. We may look back upon mighty wars, or religious upheavals or the cruelties committed in both, or another may recall the peaceful thrifty life with its underlying romantic thought. Later generations may... more...

II. It has been thought desirable to reprint the Essays and other short Works of the late Marquess of Bute in an inexpensive form likely to be useful to the general reader, and thereby to make them more widely known. Should this, the second of the proposed series, prove acceptable, it will be followed by others at short intervals. [A Lecture delivered on January 19, 1893, before the Scottish Society of... more...

HOW PROFESSOR VALEYON LOSES HIS HANDKERCHIEF. One warm afternoon in June—the warmest of the season thus far—Professor Valeyon sat, smoking a black clay pipe, upon the broad balcony, which extended all across the back of his house, and overlooked three acres of garden, inclosed by a solid stone-wall. All the doors in the house were open, and most of the windows, so that any one passing in the road... more...

CHAPTER I "The Little Sons of the Rich" were gathered about the long table in Pettingill's studio. There were nine of them present, besides Brewster. They were all young, more or less enterprising, hopeful, and reasonably sure of better things to come. Most of them bore names that meant something in the story of New York. Indeed, one of them had remarked, "A man is known by the street... more...

It came to pass that when Pharaoh had made an end of giving commandment that the children of Israel should deliver the daily tale of bricks, but should not be furnished with any straw wherewith to make them, but should instead go into the fields and gather such stubble as might be left therein, that Neoncapos, the king's jester, laughed. And when he was asked whereat he laughed, he answered, At... more...

he last light in the Galaxy was a torch. High in the rafters of Mytor's Cafe Yaroto it burned, and its red glare illuminated a gallery of the damned. Hands that were never far from blaster or knife; eyes that picked a hundred private hells out of the swirling smoke where a woman danced. She was good to look at, moving in time to the savage rhythm of the music. The single garment she wore bared her... more...

EARTH SHIELD AND EARTH FESTIVAL A mighty table-land lies southward in a hardy region of our country. It has the form of a colossal Shield, lacking and broken in some of its outlines and rough and rude of make. Nature forged it for some crisis in her long warfare of time and change, made use of it, and so left it lying as one of her ancient battle-pieces—Kentucky. The great Shield is raised high out... more...

SCENE A Lady, entering the florist's with her muff to her face, and fluttering gayly up to the counter, where the florist stands folding a mass of loose flowers in a roll of cotton batting: "Good-morning, Mr. Eichenlaub! Ah, put plenty of cotton round the poor things, if you don't want them frozen stiff! You have no idea what a day it is, here in your little tropic." She takes away... more...

BRIDGE DISASTERS IN AMERICA. Nearly all of the disasters which occur from the breaking down of bridges are caused by defects which would be easily detected by an efficient system of inspection. Not less than forty bridges fall in the United States every year. No system of public inspection or control at present existing has been able to detect in advance the defects in these structures, or to prevent... more...