he advertising game is not as cut and dried as many people think. Sometimes you spend a million dollars and get no results, and then some little low-budget campaign will catch the public's fancy and walk away with merchandising honors of the year. Let me sound a warning, however. When this happens, watch out! There's always a reason for it, and it isn't always just a matter of bright... more...

n the seven centuries that had elapsed since the Second Empire had been founded on the shattered remnants of the First, the nobles of the Imperium had come slowly to realize that the empire was not to be judged by the examples of its predecessor. The First Empire had conquered most of the known universe by political intrigue and sheer military strength; it had fallen because that same propensity for... more...

The telephone rang. Reluctantly, Rod Workham picked it up. Nothing good had come from that phone in six years, and his sour expression was almost an automatic reflex. "Workham here," he said. He held the phone an inch away from his ear, but the tirade exceeded his expectations—it would have been audible a foot away: "Workham! How long do you think we're going to stand for this! At... more...

All along the line of machines, the men's hands and arms worked like the legs of spiders spinning a web. They wound wire and hammered bolts, tied knots and welded pieces of steel and fitted gears. They did not look at each other or sing or whistle or talk or laugh. And then—he made a mistake. Instantly he stepped back and a trouble shooter moved into his place. The trouble shooter's hands... more...

et away from me!" screamed Dr. Berry at the approaching figure. "But Ah got to feed an' water the animals an' clean out the cages," drawled the lanky, eighteen-year-old boy amiably. "Get out of this laboratory, you hoodoo," shrilled Berry, "or I swear I'll kill you! I'll not give you the chance to do me in!" Tow-headed Dolliver Wims regarded chubby Dr.... more...

UNITED NATIONS, N.Y., June 16, 1981—(AP)—In one of the most impressive ceremonies ever held in the United Nations building, the world celebrated today the 25th anniversary of the discovery of the "Golden Judge." General Terence P. O'Reilly, USA (Retired), the man responsible for the discovery, was the principal guest of honor. Obviously moved by the acclaim from virtually every member... more...

It all began on a Saturday night at The Space Room. If you've seen any recent Martian travel folders, you know the place: "A picturesque oasis of old Martian charm, situated on the beauteous Grand Canal in the heart of Marsport. Only half a mile from historic Chandler Field, landing site of the first Martian expedition nearly fifty years ago in 1990. A visitor to the hotel, lunch room or... more...

Zalen Lindsay stood on the rostrum in the huge new United Worlds auditorium on the shore of Lake Pontchartrain and looked out at an ocean of eye-glasses. Individually they ranged in hue from the rose-tinted spectacles of the Americans to the dark brown of the Soviet bloc. Their shapes and adornments were legion: round, harlequin, diamond, rhomboid, octagonal, square, oval; rimless, gem-studded,... more...

It was not mere impulsive action when Bron Hoddan started for the planet Walden by stowing away on a ship that had come to his native planet to hang all his relatives. He'd planned it long before. It was a long-cherished and carefully worked out scheme. He didn't expect the hanging of his relatives, of course. He knew that they'd act grieved and innocent, and give proof that they were... more...

An interview with Dr. I. M. Niemand, Director of the Psychophysical Institute of Solar and Terrestrial Relations, Camarillo, California. In the closing days of December, 1957, at the meeting of the American Association for the Advancement of Science in New York, Dr. Niemand delivered a paper entitled simply, "On the Nature of the Solar S-Regions." Owing to its unassuming title the startling... more...