Classics Books

he advertising game is not as cut and dried as many people think. Sometimes you spend a million dollars and get no results, and then some little low-budget campaign will catch the public's fancy and walk away with merchandising honors of the year. Let me sound a warning, however. When this happens, watch out! There's always a reason for it, and it isn't always just a matter of bright... more...

I. Darius and Parysatis had two sons: the elder was named Artaxerxes, and the younger Cyrus. Now, as Darius lay sick and felt that the end of life drew near, he wished both his sons to be with him. The elder, as it chanced, was already there, but Cyrus he must needs send for from the province over which he had made him satrap, having appointed him general moreover of all the forces that muster in the... more...

The aim of this little work is practical, and it is put forth in the hope that it may be useful to the general reader and to the student of philosophy as an introduction and guide to the study of Bergson's thought. The war has led many to an interest in philosophy and to a study of its problems. Few modern thinkers will be found more fascinating, more suggestive and stimulating than Bergson, and... more...

THE JAIL-BREAKERS For a long time it had been arranged they all should go to the Harvard and Yale game in Winthrop's car. It was perfectly well understood. Even Peabody, who pictured himself and Miss Forbes in the back of the car, with her brother and Winthrop in front, condescended to approve. It was necessary to invite Peabody because it was his great good fortune to be engaged to Miss Forbes.... more...

CHAPTER I. HOMILETIC. Dear Friends,—I am beginning a new book like an old sermon; but, as you know, I have been so accustomed to preach all my life, that whatever I say or write will more or less take the shape of a sermon; and if you had not by this time learned at least to bear with my oddities, you would not have wanted any more of my teaching. And, indeed, I did not think you would want any more.... more...

CHAPTER I A Testimony I have the very best of reasons for believing in the power of the personal touch in Christian work, especially as it may be used in the winning of others to Christ. My boyhood's home was in the city of Richmond, in the State of Indiana, my mother was a devout member of the Methodist Episcopal Church, and in the first years of my life in company with my father and the other... more...

He tried to convince himself he had no right to gripe. It was a pleasant place to live; he had privacy and a bath of his own. And the Schermerhorns were reasonably broadminded people. They never objected to his smoking or an occasional glass of beer. Last year at the Neuhavens'—Gary Elvin cringed inwardly at the recollection. Just the same, this was going too far. It was enough to endure their... more...

THE ADVENTURE OF THE CANTANKEROUS OLD LADY On the day when I found myself with twopence in my pocket, I naturally made up my mind to go round the world. It was my stepfather's death that drove me to it. I had never seen my stepfather. Indeed, I never even thought of him as anything more than Colonel Watts-Morgan. I owed him nothing, except my poverty. He married my dear mother when I was a girl at... more...

CHAPTER I It was all new—most of it singularly dramatic and even appalling to the woman who sat with the pearl-gray veil drawn closely about her face. For eighteen hours she had been a keenly attentive, wide-eyed, and partly frightened bit of humanity in this onrush of "the horde." She had heard a voice behind her speak of it as "the horde"—a deep, thick, gruff voice which she knew... more...

CHAPTER I. TOM SEEKS NEW ADVENTURES DO you reckon Tom Sawyer was satisfied after all them adventures? I mean the adventures we had down the river, and the time we set the darky Jim free and Tom got shot in the leg. No, he wasn't. It only just p'isoned him for more. That was all the effect it had. You see, when we three came back up the river in glory, as you may say, from that long travel,... more...