Business & Economics Books

PREFACE. Twenty years ago, there was no lovelier piece of lowland scenery in South England, nor any more pathetic in the world, by its expression of sweet human character and life, than that immediately bordering on the sources of the Wandle, and including the lower moors of Addington, and the villages of Beddington and Carshalton, with all their pools and streams. No clearer or diviner waters ever... more...

MORALS IN TRADE AND COMMERCE The most beautiful thing about youth is its power and eagerness to make ideals, and he is unfortunate who goes out into the world without some picture of services to be rendered, or of a goal to be attained. There are very few of us who, at some time or another, have not cherished these ideals, perhaps secretly and half ashamed as though to us alone had come an inspiration... more...

Lastsummer, when we reached California for a year's sojourn, we had the good fortune to secure a house with a splendid garden. A few weeks ago, after the early warm days of a California February had opened up the first blossoms of the season, our little five-year-old discovered that the garden furnished a fine outlet for her enterprise, and she soon produced two gorgeous—I will not say... more...

CREATING CAPITAL MONEY-MAKING AS AN AIM IN BUSINESS The object of this paper is to discuss money-making; to examine its prevalence as an aim among people generally and the moral standards which obtain among those who consciously seek to make money. The desire to make money is common to most men. Stronger or weaker, in some degree it is present in the mind of nearly every one. Now, how far does this... more...

For a special purpose, I have had occasion to examine with care the comments upon American life and institutions made by foreign critics during the period that extends from the later part of the eighteenth century up to the present time. If one puts aside the frivolous and ill-tempered studies and considers alone the fairer and more competent observers, the least pleasant of all the criticisms is that... more...

I was born near Ottawa, Illinois, January 6th, 1852, of Scotch-Irish descent. My great-great-grandfather Johnston was a Presbyterian clergyman, who graduated from the University of Edinburg, Scotland. My mother's name was Finch. The family originally came from New England and were typical Yankees as far as I have been able to trace them. My father, whose full name I bear, died six months previous... more...

THE FOUNDER'S PREFACE Despite all that can still be said against trade practices, against the business lies that are told, the false weights and measures that are used, the trade frauds to which the public is subjected, we are nearer a high commercial standard than ever before in the world's history. Man's confidence in man is greater than ever before, the commercial loss through fraud... more...

Newspaper advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. He has no way of recording his movements. He can no more expect a twentieth century success with nineteenth century methods, than he... more...

MARGARET'S CHRISTMAS TREE About Christmas time Margaret was accustomed to see things tucked out of sight whenever she came around, and her feelings were never hurt when her Pretty Aunt, or her Other Aunt, or her mother, or her grandmother said: "Don't you want to run down-stairs a little while, dear!" or, "Margaret, would you mind staying out of the sitting-room all this... more...

P R E F A C E. ---o0o---                     IF it is of importance to study by what means a nation may acquire wealth and power, it is not less so to discover by what means wealth and power, when once acquired, may be preserved.                     The latter inquiry is, perhaps, the more important of the two; for many nations have remained, during a long period,... more...