THE AMERICAN BUSINESS MAN The business man is the national hero of America, as native to the soil and as typical of the country as baseball or Broadway or big advertising. He is an interesting figure, picturesque and not unlovable, not so dashing perhaps as a knight in armor or a soldier in uniform, but he is not without the noble (and ignoble) qualities which have characterized the tribe of man since the world began. America, in common with... more...

ADDRESSING ENVELOPES. MEN. A man should be addressed as Mr. James J, Wilson, or James J. Wilson, Esq. Either the Mr. or the Esq. may be used, but not the two together. The title belonging to a man should be given. It is not customary to use Mr. or Esq. when Jr. or Sr. is used.   WOMEN. A woman's name should always have       the Miss or Mrs.        A woman should... more...

THE BACHELOR IN PUBLIC. The average man is judged by his appearance and his deportment in public. His dress, his bearing, his conduct toward women and his fellow-men, are telling characteristics. In the street, when walking with a woman—the term "lady" being objectionable, except in case of distinction—every man should be on his mettle. Common sense, which is the basis of all etiquette, teaches him that he should be her protector.... more...

THE REWARDS OF ETIQUETTE Society is a game which all men play. "Etiquette" is the name given the rules of the game. If you play it well, you win. If you play it ill, you lose. The prize is a certain sort of happiness without which no human being is ever quite satisfied. Because the demand for social happiness is thus fundamental in human nature, the game has to be played quite seriously. If played seriously, it is perforce successful, even when... more...