PREFACE A small boy who wanted to make a good impression once took his little sweetheart to an ice cream parlor. After he had vainly searched the list of edibles for something within his means, he whispered to the waiter, "Say, Mister, what you got that looks tony an' tastes nice for nineteen cents?" This is precisely the predicament in which many thousand people are today. Like the boy, they have skinny purses, voracious appetites and mighty... more...